Renown is a social currency which is gained whenever a player groups up with others to complete content anywhere in the game. Players who don’t enjoy grouping can generate renown by completing content on their housing property.
When you group up with different Circles of your friends you get bonus like earning renown which can be use for creating a guild, or purchasing a variety of housing-related items, as well as some other interesting rewards.
This is interesting info but can you source it, please?